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A video of someone going to a business can create a sense of authenticity and relatability for potential customers, making them more likely to trust the brand and consider visiting the business themselves.
It allows potential customers to see the atmosphere and environment of the business, which can help them to imagine what it would be like to visit in person.
It can showcase the products and services offered by the business in a way that is easy for customers to understand, building interest and desire for what the business has to offer.
A video of someone going to a business can also provide a sense of social proof, when customers see other people enjoying the business, it can create a sense of belonging and social proof for potential customers, making them more likely to visit the business.
It can also be used to increase engagement and drive more traffic to a website or online store, which can ultimately lead to more sales.